On The Record Online

Manning Selvage& Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’sstrategy for penetrating China,his acquisition strategy for buying new firms and what it takes to be amanaging director at MS&L.

Mark Hass, CEO of Manning Selvage &Lee has held this position since April 2005. In this role, Hass leadsMS&L and its global leadership team, and acts as a strategic counselor tothe firm's largest clients, including GeneralMotors, Philips and Procter &Gamble. Hass joined MS&L in 2002, when his public relations agency, HassAssociates, was acquired and merged into MS&L. As CEO of Hass Associates,then Michigan’slargest PR firm, he was a senior counsel to GM, anda key consultant for Chrysler Corp.

Show Notes:

2:42 - Hass on his keynote speech at the 2008PRSA International Conference.

3:46 - Hass on how new media is changing the public relations industry.

5:50 - Hass on how to convince board rooms that social media is important.

8:41 - Hasson the relationship between stock price and new media adoption rates.

9:13 - Hasson Google’s big secret.

11:07 - Hass on the future of media relations as a PR agency revenue driver.

12:42 - Hass on reinventing the business of public relations.

14:09 - Hass on the economic future for MS&L.

17:07 - Hass on emerging PR markets.

18:51 - Hasson penetrating emerging markets like Chinaand India.

22:38 - Hassgives advice on what he looks for in a new PR hire.

24:26 - End

Eric Schwartzman is the founder of onlinenewsroom management service iPressroom and creator of the New Media PR Boot Camp, whichhas been attended by over a thousand public relations and marketing executivesfrom private, public, government and nonprofit sectors.

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