Film Preservation, Digital Imaging, and Wearable Tech Insights with HP VP Howard Taub

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras, and the rude awakening we all may be in for if we don’t archive our data appropriately.

Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a thought leader who oversees much of the next-generation research and development at HP Labs, which many believe is re-envisioning the future of digital imaging.

Taub takes us inside HP’s Mediascape GPS, Casual Capture wearable cameras, and the challenges consumers, the media business, ad agencies, and Hollywood film studios face about image and film preservation.

Film Preservation, Digital Imaging, and Wearable Tech Insights

04:26 – Howard Taub talks about the difference between Mediascape and current new media broadcasting utilities, such as podcasting.

05:16 – Taub describes how place-based media uses GPS technology to broadcast specific information based on geographic coordinates.

07:19 – Taub discusses the possibilities at which Mediascape is a commercial applicant, such as gaming and prior uses.

08:48 – Taub talks about Casual Capture, HP’s wearable camera technology.

10:34 – Taub reveals the HP digital media platform’s inner workings and strategic value to HP.

12:07 – Taub discusses the challenges of film preservation and digital preservation and storage.

13:58 – Taub explains how to preserve digital images for generations to come.

15:47 – Taub describes how to preserve analog video and digital video for generations to come.

18:00 – Taub talks about how Hollywood and the major studios should preserve their motion picture assets for future generations.

19:34 – Taub describes the benefits and drawbacks of storing photos and videos on hard drives versus removable media.

21:06 – Taub offers his opinion about the best removable media available, why it works best, and how to maximize its use for archiving and preservation.

24:19 – Taub discusses properly storing your photos to be visible for future generations.

27:43 – End.

Photo by Pepi Stojanovski on Unsplash