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Hearst Interactive Media VP Michael Dunn goes On the Record...Online with host Eric Schwartzman to discuss the value of podcasting, the mainstream media's reaction to podcasting, and podcast measurement. 

Michael Dunn is currently a VP with Hearst Interactive Media, focused on both Venture and Enterprise Technology leadership, as well as the author of the podcasting and emerging media related blog http://nomadicaudio.com.  A career technologist predominately focusing on the emerging rather than the legacy aspects of the media, advertising and technology industries, Mike has previously held CTO positions at Time Warner, Encoda and Dell Online, as well as senior technology roles with Turner Broadcasting, True North Communications and Hanna-Barbera Studios. The main focus of his Venture role is to perform the technical due diligence of any potential corporate venturing. Mike enjoys working with startups: he is on the advisory boards of Mochila, Internet Capital Group, Advisen, Snapbridge Software and was one of the founding members of InfoWorld's CTO Advisory Council. He is also on the board of Ballston Spa National Bank, a community bank in Saratoga County New York. He is a published author on the art of being a CTO.

SHOW NOTES:

6:15 - Michael Dunn talks about Hearst investments in new media, emerging media and emerging technology, and his responsibilities at Hearst Interactive Media.
8:59 - Dunn on the different types of companies Hearst invests in, including companies that are competitive with Hearst. 
11:34 - Dunn on the lack of standardized measurement for podcasting and the value of podcasting for marketers and listeners, "Today the whole beauty of podcasting is you're not connected, you can take it wherever you want to go, you can play it in your time when you want to fill gaps..."
20:43 - Dunn talks about how the mainstream media decides whether to embrace podcasting or not, and what validates podcasting as a way of distributing information for media organizations.
24:09 - Dunn discusses Marcus Chan and The San Francisco's Chronicle's podcasting endeavors.
25:35 - Dunn on taking the initiative to podcast and the benefits of podcasts, "The one really compelling thing that podcasting does...is it gives you direct access to subject matter experts..."
33:48 - Dunn discusses the perspectives of traditional media professionals on social media and consumer generated media. 
37:07 - Dunn offers words of wisdom to young companies that are looking to entice Hearst to make an investment. 
40:50 - End.



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