On The Record Online

Globe andMail Communities Editor Mathew Ingram goes On the Record...Online about how heused Twitter, Flickr and Wikipedia to follow the recent terrorist incident inMumbai, the role he sees these tools playing in the news gathering process and whyTwitter is just as good as mainstream media at creating a first draft ofhistory.

MathewIngram is a blogger and the communities editor at The Globe and Mail, a national dailynewspaper in Canada,where he blogs about new media and the Web. His position is aimed at helpingmake it easier for readers to interact with the paper, its writers and content.Ingram is a former technology writer and columnist, and started blogging as away of pursuing his interest in new media.

Show notes:

3:15 - Ingramon his recent blog post referencing Om Malik andimmediatemedia like video camera reports through Qik.

4:29 - Ingramon his co-workers adoption of new media and emerging tools like TweetDeck and tag clouds.

5:35 - Ingram on whether Twitteris a good way for an organization spread the word about itself.

6:44 - Ingramon what mainstream media can do that social media cannot.

8:30 - Ingramon how he consumes new media content through Blog Search, Wikipedia, Flickerand YouTube.

10:02 - Ingramon whether different social media channels are best for different information.

11:48 - Ingramon the opinion of Shel Holtz of For Immediate Release regarding whetheror not old media adapts.

13:25 - Ingramon whether he tracks the paid PR newswires in addition to social media.

16:04 - Ingramon whether or not daily newspapers should get out of the breaking news business.

18:06 - Ingramon how journalism can take the time to verify the news coming out of Twitterand publish it in a timely manner.

21:05 - Ingramon the accuracy of mainstream media and the immediacy of new media.

23:07 - Ingramon passion in journalism vs. passion in blogging.

24:48 - End

EricSchwartzman is the founder of onlinenewsroom management service iPressroom and creator of the New Media PR Boot Camp, whichhas been attended by over a thousand public relations and marketing executivesfrom private, public, government and nonprofit sectors.

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