Mumbai Terrorist Attacks: Social Media Monitoring with Matthew Ingram

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What is media monitoring and analysis, and how is it used as an accurate social media monitoring tool during breaking news events?

If you’re interested in using social and news media to monitor media, you’ll find this case study about how a reporter used social media to cover the Mumbai terrorists attacks fascinating.

In this exclusive audio podcast interview, Former Columbia Journalism Review Chief Mathew Ingram shares how he used Twitter, Flickr, and Wikipedia to triangulate truth and follow the Mumbai terrorist attack from thousands of miles away.

His coverage was controversial because some said you can’t effectively write news coverage based on social media content alone. But he explains why that’s not true, and his case if very compelling.

Social media monitoring continues to grow in importance as a news source.

And Twitter, the fastest social networking tool offering real-time search, is emerging as a precious source for reporters.

Mathew discusses why media monitoring is essential, how to use social media to cover breaking news events, and how to monitor social media traffic. He wrote about Twitter as a news source on his blog as well.

His coverage of the tragedy cemented Twitter’s role as a valuable news source for real-time tracking events, according to an article titled “I Can’t Believe Some People Are Still Saying Twitter Isn’t A News Source,” by Tech Crunch Founding Editor Michael Arrington.

He has written about the intersection between media and technology since the earliest days of the commercial internet.

Reuters and Bloomberg have published Mathew Ingram’s works in the Washington Post and the Financial Times.

Media Monitoring and Analysis of the Mumbai Terrorist Attacks

Navigating Immediate Media with Social Media Monitoring (3:15)

In this segment, Mathew Ingram discusses his recent blog post, drawing references to Om Malik and the role of immediate media, particularly video camera reports. He sheds light on how real-time information flows through emerging platforms, emphasizing the significance of social media monitoring.

Embracing Emerging Tools for Social Media Monitoring (4:29)

Mathew Ingram provides insights into his co-workers’ adoption of new media and emerging tools such as TweetDeck and tag clouds, highlighting their relevance for social media monitoring. This segment explores the evolving landscape of digital communication tools within journalism through the lens of monitoring social platforms.

The Role of Twitter in Self-Promotion and Social Media Monitoring (5:35)

The discussion delves into whether Twitter serves as an effective means for organizations to disseminate information about themselves and its role in social media monitoring. Mathew Ingram shares his perspective on the use of social media for promotional purposes and monitoring online conversations.

Mainstream Media vs. Social Media in the Context of Social Media Monitoring (6:44)

In this segment, the podcast explores the unique capabilities of mainstream media in contrast to social media, focusing on their roles in social media monitoring. Mathew Ingram discusses what traditional news outlets can offer that social platforms cannot in the realm of news reporting and monitoring social trends.

Consuming New Media Content Through Social Media Monitoring (8:30)

Mathew Ingram outlines his approach to consuming new media content, highlighting platforms like Blog Search, Wikipedia, Flickr, and YouTube in the context of social media monitoring. This segment provides insights into how journalists and consumers navigate the wealth of information available online while monitoring social channels.

The Right Channel for the Right Information in Social Media Monitoring (10:02)

The discussion contemplates whether different social media channels are better suited for specific types of information, emphasizing the role of channel specialization in social media monitoring. Mathew Ingram explores how monitoring social media channels can provide tailored insights.

Adaptation in Media and Social Media Monitoring (11:48)

Mathew Ingram shares insights into Shel Holtz’s perspective from For Immediate Release regarding adapting old media in the evolving digital landscape and its implications for social media monitoring. This segment explores the dynamics of media transformation within the context of monitoring social trends.

Tracking PR Newswires and Social Media Monitoring (13:25)

The conversation touches upon whether Mathew Ingram monitors paid PR newswires and monitors social media, emphasizing the role of diverse information sources in journalism and social media monitoring.

The Role of Daily Newspapers and Social Media Monitoring (16:04)

The podcast explores whether daily newspapers should step away from the breaking news business, considering their role in social media monitoring. Mathew Ingram offers insights into the evolving roles of traditional news outlets in today’s media landscape and their relevance for monitoring social platforms.

Balancing Verification and Timeliness Through Social Media Monitoring (18:06)

Mathew Ingram discusses how journalism can strike a balance between verifying news sourced from Twitter and publishing it promptly, emphasizing the importance of accuracy and timeliness in social media monitoring.

Accuracy vs. Immediacy in Social Media Monitoring (21:05)

The discussion delves into the interplay between mainstream media’s commitment to accuracy and the immediacy offered by new media platforms in the context of social media monitoring. Mathew Ingram shares perspectives on the evolving standards of journalism and social media monitoring.

Journalism vs. Blogging Passion in Social Media Monitoring (23:07)

This segment examines the distinction between passion in traditional journalism and the fervor found in blogging, considering their impact on social media monitoring. Mathew Ingram reflects on the different dimensions of passion in these two realms regarding monitoring social platforms.

Conclusion with Insights for Social Media Monitoring (24:48)

The podcast wraps up the discussion, offering concluding remarks and insights from Mathew Ingram on the evolving media landscape and its implications for social media monitoring.

Photo by IJF.