On The Record Online
Search 
   



Editor of PR Week, Keith O'Brien goes On the Record...Online with Eric Schwartzman about today's PR industry.
 
Keith O'Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, Web site, PR Week Contact, and other extensions including events.
 
Show Notes:

5:08 - O’Brien discusses the elements of the media’s frustration with PR professionals
 
7:32 - O’Brien gives advice to the PR industry on how to manage its own reputation

9:10 - O’Brien on what case the PR industry needs to make to their clients and boss

10:08 - O’Brien on today’s primary revenue drivers for the PR industry business

13:29 - O’Brien on ineffective push distribution and that’s effect on media relations

18:49 - O’Brien on whether push PR is part of the industries problem

21:55 - O’Brien on the FCC’s effect on newswires

25:00 - O’Brien on the push towards social media

27:33 - O’Brien on which presidential candidate is running a better PR campaign

30:43 - End
 
Schwartzman is the founder of online press room management service iPressroom


Share this post:
  • del.icio.us
  • digg
  • Fark
  • Furl
  • NewsVine
  • Spurl
  • TailRank
  • YahooMyWeb
  • Stumble It

Subscribe  |   Need Help?

Subscribe directly using your preferred podcatcher:


 
 
Permalink  |  Email this post Powered by Disqus




Digital Marketing

B2B Social Media Book
Social Media Training

Social Media Boot Camp


Digital Marketing Specialist

Marketing Automation Specialist