On The Record Online

On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle
Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.
Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide.  Mr. Wardle’s team launched the company’s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences.  He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland’s 50th Anniversary.  Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:
3:25 - Wardle discusses his role in the launch of Disneyland’s podcast.
3:51 - Wardle on the promotional benefits of podcasting.
5:12 - Wardle on increasing transparency without destroying suspension of disbelief.

6:17 - Wardle on appealing to younger generations who are impervious to traditional media.
8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.
9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.
10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.
11:25 - Wardle on his presentation at the PRSA 2007 International Conference.
11:47 - Wardle explains how people can subscribe to the Disneyland podcast.
11:53 - End
Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom. 
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
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