Social Media Monitoring with PR Consultant Kami Huyse

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PR Consultant Kami Huyse talks about the value of media monitoring, what goes into launching and maintaining a successful conference blog, and why social media could be a panacea for improving organizational communications.  

Kami Huyse runs a digital marketing and public relations firm based in San Antonio, Texas, where she is the president of a boutique firm specializing in funneling public relations campaigns through blogs.

She laid the groundwork for establishing the first official conference blog at the PRSA International Conference.  

Show Notes:  

3:25 – Huyse explains how organizations can benefit from effective social media management.  

4:55 – Huyse deals with the popular perception that owned media activities are high-risk.  

6:04 – Huyse elaborates on building a business case for digital media at large organizations.  

9:19 – Huyse on staying current the latest online tools and services.  

11:30 – Huyse explains how she educates clients about the benefits of social media.  

14:26 – Huyse on difficulties of promoting yourself as a digital media to clients more interested in mainstream media relations.  

16:20 – Huyse on the measurable results of blogging initiatives and how to determine success.  

20:13 – Huyse on acquiring market intelligence through listening to online conversations and funneling that intelligence into product development.  

22:48 – Huyse on the objectives of a conference blog and how it can improve the reach and impact of the Public Relations Society of America’s mission to advance the profession and the professional.  

26:04 – Huyse on overcoming the challenges of launching the PRSA International Conference blog.  

28:23 – End

Photo by Kami Huyse