Managing Public Relations at Cisco with Maureen Kasper

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications.

Show notes:

0:28 – Intro

4:25 – Kasper on how social media impacts her job responsibilities.

6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.

9:34 – Kasper reveals two big opportunities that social media gives internal communicators.

13:59 – Kasper shares Cisco’s objectives when using social media.

15:14 – Kasper on Cisco helps its employees blog responsibly.

16:46 – Kasper‘s biggest surprise about how organizations are using social media.

18:50 – Kasper on the separation between internal and external communications.

20:58 – End

Photo by Leonardo Rizzi