3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.
4:50 - Farrington on how the UK perceives the United States during this time of war.
6:16 - Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister.
7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.
12:02 - Farrington on why he is not an advocate of blogs.
13:58 - Farrington on how social media has changed the way organization’s respond to a crisis.
15:39 - Farrington on identifying target audiences for social media communications.
18:26 - Farrington on how global communications impact traditional media relations.
20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved.
20:44 - End
Permalink | Email this post
Powered by Disqus