Chris Marlowe, executive editor of the Hollywood Reporter, talks at length about how she covers the intersection of entertainment and technology four days a week. With a step-by-step walk-through of her publication’s editorial process, Marlowe discusses what kind of stories get published and why.
She also opens up about the best ways for public relations professionals to e-mail a pitch, write a press release and keep her and other journalists informed of a client’s latest news. With over 200 e-mails a day to sort through, Marlowe says the subject line of an e-mail is “critical.”
While she reads about 50 percent of the press releases that come to her inbox, chances are due to her diligent research of all things entertainment and technology, she’s most likely heard the news before you get to her. But that doesn’t mean she won’t be interested in more.
Chris Marlowe also talks about how to get her attention via email, filtering technology, how an idea becomes a story at the Reporter, their relationship with Reuters and BPI Newswires, the trade paper's unique personality, her favorite blogs and podcasts, the debate between digital rights management and fair use and how Hollywood and broadcasters will contend with new technologies.
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