On The Record Online

Director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL],Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall ofthe house of Kodak, the online video explosion and the accessibility of socialmedia channels for business to business and niche communicators. Michael McDougall is a seasoned communications and marketing professional, withbroad-based experience in technology (consumer and B2B) and healthcare sectors.He is an expert in marketing some of the world's top brands on a global basis.

Show Notes:

3: 28 - McDougallon his panel presentation at the 2008 PRSAInternational Conference.

5:17 - McDougall on how to make sure web videos will play to worldwide viewerswithout the frustration of buffering.

7:07 - McDougall on NBC’s inability toprovide easily downloadable video content like Saturday Night Live toworldwide viewers online.

9:14 - McDougallon how he was viewed at Kodak.

10:44 - McDougallon the future of Kodak with other players like Sony,Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube,Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End

Eric Schwartzman is the founder of onlinenewsroom management service iPressroom and creator of the New Media PR Boot Camp, whichhas been attended by over a thousand public relations and marketing executivesfrom private, public, government and nonprofit sectors.

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