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Dov Seidman goes "On the Record...Online" with host Eric Schwartzman to discuss why how you do business is more important than the bsuiness you do in today's hyper-connect world.

Dov Seidman is the author of the new book “How” which explains why “how” we do anything means everything in business. He created his highly successful company LRN from the living room of his apartment which has now grown to include some high profiled clientele such as Johnson & Johnson, Pfizer, Trump Entertainment, and more than 250 others. LRN’s objective is to help companies share their corporate cultures and build strong, principled organizations that are successful in the marketplace. Seidman is very busy giving presentations about the importance of being both profitable principled to likes of The National Press Club, the Outstanding Directors Exchange, the Defense Industry Initiative’s Best Practice Forum, Council of State Governments, and the Corporate Board Member Magazine Boardroom Summit to name a few. Seidman’s view on business behavior has also been quoted in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC, ABC’s Good Morning America, and BBC News. Seidman obtained a philosophy degree from UCLA, a politics and economics degree at Oxford, and studied law at Harvard Law School.

SHOW NOTES:

06:40- The world has changed from an outdoing/outperforming oriented society to a how we do what we do matters the most society.

07:29- “We no longer live in a glass house, but on glass microscope slides.”

08:53- Seidman explains how reputations are no longer controlled, but uncontrolled in this hyper-connected, transparent world.

11:11- Seidman discusses that in this connected world we have to find new ways to relate to customers and clients.

15:37- Seidman explains that innovation in “how” is a way to differentiate from the others which allows you to connect with your customers on a deeper level.

17:44- Instead of thinking of what we can and cannot do, in a “how” world we think of what we should and should not do.

20:45- Seidman describes the benefits of out behaving versus out performing.

23:42- Seidman reveals that in this connected world you cannot manage your reputation you just earn it.

26:20- Seidman shares his reasoning and thoughts behind his new book and his website http://www.howsmatter.com/

28:09- Seidman describes how fostering a new corporate culture leads to success.

30:20- Seidman elaborates on how creating a deeper connection with your customer through inspiration and motivation are beneficial to your business.

32:25- Seidman explains how principle and profit reinforce each other.

36:19- End



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