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Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community.

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim.

20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels.

24:05 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or tweet @ipressroom.



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