In this episode, Jennifer Preston
, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact
2010, a conference run by PRSA
that I’ve been co-chairing with Elizabeth Albrycht for the last several years.
This podcast was recorded on May 6, 2010 in downtown New York City. Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism
Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording.
ABOUT THE PODCASTER @EricSchwartzman
provides online communication training
and social media governance
to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp
and the Social Media Master Class
, which are offered monthly in the US.
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon
, Barnes & Noble or Borders
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