On The Record Online

New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy.


Show Notes:  

1:23 – New media communication skills and training courses are important.  But effective online communications require appropriate infrastructure.  Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up.  No technical training is required to master the iPressroom online newsroom content management service.


3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million.


3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable.


4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby.


5:05 – Laurel Touby on how MediaBistro incorporate word of mouth marketing into its new media business strategy


5:50 -- Laurel Touby on sticky websites, consumer trust, customer loyalty, staying close to the customer, maintaining an air of exclusivity and providing services like training courses to news media clientele.


6:34 – Training courses offered by MediaBistro.com, the communication skills they help members develop, and why the last recession in 2001 created a favorable market environment for launching career training courses, writing training courses and other professional training courses.


7:26 – Online training courses are also now available through MediaBistro.com, and Laurel Touby explains how using online training digital solutions fit into her broader business strategy.


8:55 – Laurel Touby advises professional organizations and trade associations on how to effectively migrate their legacies online through networking opportunities, training courses, ways for people to develop the critical new media communication skills they need in the network age, offline events like the upcoming MediaBistro Circus 2009 this June 2009 in NYC and up to date job listings and news.


9:47 – New media communication skills, social media training courses and press release search engine optimization are the types of skills people are most interested in developing now, according to Laurel Touby.


10:43 – Digital skills and online fluency Laurel Touby looks for when considering new hires at MediaBistro.com, and why getting your new media lingo right is critical.


12:02 -- Laurel Touby on the right color to paint your nails in a down economy.


13:01 – End


Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

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