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Michael Cherenson (@mcherenson), Chair and CEO of PRSA and Executive Vice President of New Jersey-based Success Communications Group. [CC] www.ericschwartzman.comThe business case for public relations, the results of the general assembly of the 2009 PRSA Assembly for Delegates and Leadership and delivering value with Michael Cherenson (@mcherenson), Chair and CEO of PRSA and Executive Vice President of New Jersey-based Success Communications Group at the 2009 PRSA International Conference in San Diego.
 
01:21 – Steve Lubetkin (@podcaststeve) asks via Twitter, “What is PRSA going to do to persuade members to seek APR accreditation?  Steve Lubetkin owns the firm in New Jersey Lubetkin Communications, which produces podcasts for clients.
 
04:55 – With communications migrating online and the rise of social media, what makes the APR accreditation relevant?
 
06:20 – Fran Stephenson (@fransteps), director of corporate communications at Rackspace asks via Twitter, “How will the board regroup after yesterday’s disappointing assembly results?”  Fran Stephenson also oappeared in a panel at the conference with Kami Watson Huyse, Matthew Henry and Jason Avant on Building Relationships with the Digerati.
 
08:05 – On her Kicking Sand Blog, Nicole Jordan (@nicolejordan ) asks, “What do PR professionals think needs to be done to fundamentally change the way PR is perceived and practiced?”  Nicole Jordan covered the conference for Webmaster Radio.  Her audio coverage can be found at the Voices of PRSA Podcast Center.
 
11:01 – Is the definition of public relations too narrow to accurately describe where the business is headed?
 
13:28 – End
 
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Eric Schwartzman (@ericschwartzman) is an independent new media and social media consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom and website design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 


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