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What makes social media marketing so elusive for old school marketers is scalability.  An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. 
 
In this special episode, recorded Dec. 9, 2010 at Le Web in Paris, Facebook account executive Xavier Leclerc explains how Facebook Pages are being used by brands to get fans to recommend their products and service to their Facebook friends, and there’s nothing more trusted than the advice of a friend.
 
La Coste’s 3.8 million Facebook friends have 112 friends collectively and they’re combining Facebook Page publishing with Facebook Ads to continue to expand their social graph. Find out how they’re doing it, Facebook’s future plans for FBML, best practices for Facebook Page Marketing, best practices for Facebook Ads, Facebook’s own scaling challenges and the tangible business benefits of marketing with Facebook Pages.
 
Subscribe at any of the links below to get Marketing with Facebook Connect, coming next week.
 
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ABOUT THE PODCASTER
Photo by Teymur Madjderey
@EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
 
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
 
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
 
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders.


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