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If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast offers the social media training you need to come up to speed. I also have a detailed blog post on this as well at http://www.ericschwartzman.com/blog.
 
 
This is the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc. 
 
In this episode, you will learn:
 
  • The benefits of installing Facebook “Like” buttons
  • How to use Facebook “Like” buttons to achieve massive reach
  • How optimize Facebook “Like” buttons for maximum engagement
  • How to use the Facebook Activity Stream and Live Stream social plug ins.
 
Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use the Facebook’s social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins
 
Understand the benefits of integrating Facebook “Like” buttons into your site and how best to optimize them to engage the largest number of users.  Mr. Cross offers recent numerous case studies from well-known organizations like The Independent newspaper in the UK, the BBC and talks about which social plug ins to use based on your marketing objectives.
 
Subscribe at any of the links below to get Marketing with the Facebook Graph API, coming next week. 
This presentation was recorded at Le Web 2010 in Paris on Dec. 9. 2010.
 
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ABOUT THE PODCASTER
Photo by Teymur Madjderey
@EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
 
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
 
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
 
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders.
 
Technical Note: The content management system on which this blog is hosted does not support Facebook "Like" buttons or Twitter Tweet buttons.  For this reason, the ones that appear below have been added at the end of the blog post where they appear with severe limitations.  As a result, this blog is scheduled to be migrated to WordPress in 2011.
 


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