On The Record Online
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Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web.

Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom.

Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service.

Show Notes:

1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com.

3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media.

7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future.

11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles.

16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department.

20:42 – Kevin Roderick on hyper local media.

22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just.

25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands.

27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape.

31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts.

33:39 – End

More Interviews with LA Times Staffers:

On the Record...Online with Los Angeles Times Editorial Writer Jon Healey

On the Record...Online with LA Times Entertainment Writer John Horn

On the Record...Online with Los Angeles Times Columnist Joel Stein

On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or tweet @ipressroom.



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