Indie Music Online PR Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online.
Video Excerpt from the Audio Podcast Interview with Ariel Hyatt
03:07 – Ariel Hyatt talks about immersing herself in social media by launching a blog
, podcasting, hosting meet-ups, going to Podcamp and becoming a contributing member of the community.
04:30 – Creating a groundswell social media movement online by building a vibrant fan base community as a proof of concept to lure record labels to sign you to a record deal.
8:50 – Just how long it takes to build trust, learn to communicate authentically and actually see the benefits of social media engagement.
10:30 – In a question submitted via Twitter, Rick Goetz
asks, “What’s more important for blog love: doing newsworthy things or knowing people?”
11:43 – Is the transparency of social media stripping away the mystique of the rock star?
14:24 – How P. Diddy repeatedly captures popular interest and taps into the popular nerve and why talent alone may not be enough to ascend to rock star status.
17:09 – Inside the social life of Ariel Hyatt, a massive Ska, Punk, Rock indie music fan.
18:38 – A DIY recording artists’s career defined.
19:13 – The ascent of blues guitarist Kelly Richie
, who learned to leverage social media to connect directly to her fan base and scale the pyramid.
22:25 – Why jam bands like the Grateful Dead and Phish represent social media in the real world.
23:46 – Translating musical like-mindedness into social media connections.
25:36 -- End
This episode of On the Record…Online, the Official PR Podcast of the 2009 PRSA International Conference, was recorded live at the conference and released on Veteran’s Day.
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