In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years.

 

Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla.  This podcast was recorded on May 6, 2010 in downtown New York City.

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording of this podcasting

Detailed show notes are not available for this podcast.

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His upcoming book with Paul Gillin "Social Marketing to the Business Customer" about B2B applications of social media communications will be published by Wiley & Sons in January 2011.