In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
Despite the PR industry's growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. This panel is about what can be done to prevent these volatile situations in the first place. This program examined recent high-profile digital disasters and what steps could have been taken to prevent them.
If you're interested in practical solutions for managing social media risk, check out out social media compliance training
curriculum. They're all online, self-paced and ready to go.
Special thanks to chapter president Erik Deutsch (@ErikDeutsch
) for producing the event and inviting me to participate.
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