HOW TO: Prevent a Social Media Crisis

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.

In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.

The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion. Panelists

Siobhan O’Neill, VP, Edelman Digital (@angelcityblues)
Chris Baccus, Executive Director, Digital, GolinHarris (@cbaccus)
Laura Knapp, President, Social Spotlight Media (@LauraKnapp)
Eric Schwartzman (@ericschwartzman)

Despite the PR industry’s growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage.

This panel is about what can be done to prevent these volatile situations in the first place.

This program examined recent high-profile digital disasters and what steps could have been taken to prevent them. If you’re interested in practical solutions for managing social media risk, check out my free social media training courses.

They’re all online, self-paced and ready to go.

Special thanks to chapter president Erik Deutsch (@ErikDeutsch) for producing the event and inviting me to participate.

Photo by NeONBRAND on Unsplash