Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis.
In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future.
1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.
2:56 – Social media crisis communications researcher Leysia Palen, an assistant professor of the Department of Computer Science at the College of Engineering and Applied Science at the University of Colorado at Boulder and lab director of her research group, ConnectivIT, which focuses its research on social media crisis communications, shares her social science perspective on the differences between crisis, disaster, and emergency.
6:02 - Social media crisis communications researcher Researcher Leysia Palen on how accurate social media research is conducted, on the potential problems in social media crisis communications research, and on how these potential problems in social media communications research are tackled.
7:55 – Social media crisis communications researcher Leysia Palen shares her experience on the use of software tools for measuring conversations. She shares her knowledge on what tools are most useful and productive and what tools are being built.
9:58 - Social media crisis communications researcher Researcher Leysia Palen gives her insight on which of the readily available tools like Google are the quickest in indexing and delivering the most useful information during times of crisis.
12:37 - Eric Schwartzman comments about social media crisis communications researcher Leysia Palen’s report, “Crisis in a Networked World: Features of Computer-Mediated Communication in the April 16, 2007, Virginia Tech Event,” published by the Social Science Computer Review.
13:13 - Social media crisis communications researcher Leysia Palen shares crisis communications and emergency management advice on how to incorporate social media into how they manage emergencies.
15:45 - Social media crisis communications researcher Leysia Palen on what she learned about how people used social media during the Virginia Tech tragedy, on what she found surprising, on what the event shows from a social media emergency management point of view. She refers to the ethnographic work of one of her graduate students, Sarah Veiweg.
20:24 – Social media crisis communications researcher Leysia Palen on whether she thinks distributed problem solving is more reliable than top-down, commander control style problem solving during the inventory stage of a crisis. She talks about the difference between a disaster and an emergency.
22:42 - Social media crisis communications researcher Leysia Palen on how most Virginia Tech students were made aware of the shootings.
23:24 – Social media crisis communications researcher Leysia Palen on what students did once they were informed of the shootings, on Virginia Tech’s crisis communications throughout the day. She talks about how social media communications and online social networking sites were used for student-to-student communication and discovery of information throughout the day.
25:28 – Social media crisis communications researcher Palen on emergency management. She talks about backchanneling communications and the importance of frequent updates.
27:47 – Social media crisis communications researcher Leysia Palen on accuracy of information, on why we have to be critical consumers of information we receive, on making decisions with the information we are given, and on whether to trust pieces of information under uncertain situations.
29:56 - Social media crisis communications researcher Leysia Palen talks about whether or not a website is important for organizational communicators as source of crisis communications. She talks about whether or not she would advise that most websites be mobile-friendly as well
31:25 – Social media crisis communications researcher Leysia Palen on whether she thinks the violent nature of the Virginia Tech tragedy and helplessness of the victims is what compelled so many volunteers to accurately self-police their list-building activities. She talks about whether or not she thinks there would be a same level of accuracy in a political crisis.
34:45 - Social media crisis communications researcher Leysia Palen on what she thinks about timelines and visualizations of data and why their impact is appreciated. She refers to the research work of another one of her graduate students, Sophia Liu.
36:50 – Social media crisis communications researcher Leysia Palen on what type of policy changes she hopes her social media communications research on the use of social media during crisis will prompt.
39:04 – End.
Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.
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