On The Record Online

sound-biteCommunicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.
Prior to joining DePaul University, Cheryl was on the corporate affairs team at HBO and before that, she was director of public relations and advertising at Nielsen Media Research.
On October 19, 2010, she presents “A Winning Approach to Advocacy Campaigns” at the upcoming PRSA International Conference in Washington DC.


2:15 – An effective communications strategy hinges on five key communications skills.

3:19 – How she balances a successful business career with a healthy home life.

4:17 -- The benefits of knowing who and where your resources are.       

6:39 -- Tips for achieving work-life balance and the organizational systems that can help.

8:18 -- Can chess help you become a master of communications strategy?

10:21 – Cheryl shares her “Four Cs” of successful career development and the benefits of improving your listening skills.

12:52 -- She introduces the concept of confirmation bias and why diversity is a prudent business strategy.

15:19 -- End


@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

These podcast show notes were written and optimized by @SandraBurrowes.

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