On The Record Online
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liz 002
Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.
 
The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.  Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.
 
In this special episode of the On the Record...Online podcast social media training specialist Eric Schwartzman (@ericschwartzman) and former Director of Social Media & Community at Dell Liz Bullock (@lizbbullock) go beyond social media marketing to discuss the practical aspects of driving enterprise wide adoption through social media training, social media courses, Twitter training, SEO training and more.
 
There may not be any organization with more experience implementing a custom social media training program for the whole company than Dell and this discussion drills down on the reasons behind the decisions that led to the social media training they currently have in place.
 
 
Topics Addressed:
  • Business case for enterprise wide social media management training
  • Best practices for designing social media training program curricula.
  • Inside the Dell Governance Portal, which was used for password management of branded social networking accounts and communicating ongoing best practices.
  • How Dell designed a tiered social media training program with basic, intermediate and advanced levels.
  • The different training modalities Dell used to deliver their social media training program with classroom and self-paced courses.
  • How Dell deals with the challenges of keeping their social media training program up to date.
  • How Dell assesses and certifies social media training participants.
  • Why Dell launched a channel partner social media training program and the company’s recent decision to expand that initiative.
 
Liz Bullock currently serves as CEO and Co-founder of the Social Arts & Science Institute in Austin Texas.
 
 
About the Podcaster:
 
Eric Schwartzman is the founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman and on Google+.


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Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance in this episode of On the Record…Online, the podcast about how technology is changing the way organizations communicate and how people consume media and information.
 
Topics Addressed:
 
  • Ethical issues surrounding undisclosed online advertising
  • Responsibility Google has to distinguish between paid and unpaid search listings
  • Lack of evidence on the credibility of paid content
  • Ethics of sponsored content and inconspicuous disclosures
  • Use of mobile apps to move unclear and inconspicuous paid content
  • Celebrities that disrespect the FTC Dotcom disclosure guidelines
  • Journalistic ethical breaches in the newsroom
  • Broadcast disclosure double standards
  • Ethics of social media endorsements versus mentions
  • Ethics of journalism versus entertainment
 
Referenced Podcasts:
 
 
Bonus Content:
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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What is crowdfunding?The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit investors that way.
 
If you wanted to raise money for a business, there was a mountain of paperwork you had to file and compliance hurdles you had to clear before you could sell shares to individual investors. Originally, these laws were put in place to protect individual investors from getting fleeced.
 
Today, anybody can set up an options trading account and short the stock market. But before the internet, that was not the case. You had to go through a broker. Why should crowdfunding be any different? After all, if you can contribute $20 for a t-shirt or a movie ticket, why not get a be able to buy a piece of the action as well?
 
The JOBS Act was designed to change that.  And it has.  The SEC voted last week, under certain circumstances, to lift the ban on soliciting investment opportunities to unaccredited investors.
 
In this episode, Daniel K. Stuart, California Attorney at Law at Manatt explains the JOBS Act, which provides a legal framework for people to invest in start-ups by crowdfunding businesses online, and discusses how the new rules could radically reshape the way startups raise capital.
 
This interview was recorded just prior the July 10, 2013 announcement by the SEC that they’ve voted “to implement a JOBS Act requirement to lift the ban on general solicitation or general advertising for certain private securities offerings.”
 
The SEC’s decision to lift the general solicitation ban could be a huge stimulus for grassroots fund raising for small businesses and a way for regular folks to get in on the ground floor of investment opportunities that were previously restricted to institutional investors and high-net worth individuals.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.
 
Related Podcasts:
 
Referenced Content:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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This episode is sponsored by social media training provider Comply Socially.
 
Screen Shot 2013-07-15 at 11.01.14 AM
This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.
 
The session was titled:
 
Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR
 
In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach.
 
During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.
 
Topics Discussed:
  • Understand the future trends in online marketing and PR
  • identify 3 Major problems with most content marketing and social media efforts
  • Present a new model for social content success everyone can understand: attract, engage, convert
  • Review of who’s doing it right: a case study in integrated marketing
  • 5 best practices for 360 degree content marketing & digital PR
  • Tools for better content planning, management and amplification
 
 
 
“Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level.”
— Joe Pulizzi – Founder, Content Marketing Institute
 Lee also wrote a blog post about his presentation for the ComPRhension blog and posted another article about it on his own Top Rank Blog.
 
Related Podcasts:
 
Referenced Content:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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steve-rubel
This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.
 
The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm.

In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. For more see http://nyti.ms/13nxonG and http://bitly.com/EdelmanCCS

While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape.

As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership.

Rubel is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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Online hiring is not particularly new, but social media hiring is. 
 
After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising and human resource management.
 
In this interview, Gerry Crispin discusses his most current Sources of Hire Report [PDF], which attempt to attribute the hiring of candidate to specific media channel, of which social is one. The Source of Hire (SOH) whitepaper is a critique on how employers define and measure the talent supply chain pre-application.
 
Reference Links:
 
1.) 7 Deadly Social Media Sins: New Report – http://DraftPolicy.com
 
2.) Social Media Policy Development: Report – http://www.7SocialSins.com
 
3.) Brian Solis Podcast - http://ontherecordpodcast.com/solis
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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Do you know your legal rights to privacy on social media?
 
What about your social media privacy rights as an employee? 
 
If you're an employer, do you know what your employee's rights to privacy are, or are unknowlingly infringing on them?
 
If you're not clear on personal privacy law and social media, you need to listen to this podcast. The 50 minutes you invest could save you your job or more than a million dollars in legal fees and punitive damages.
 
Personal privacy and wired communications are particularly timely right now.
 
In the U.S., popular attention is fixed on the George Snowden leaked top-secret NSA PRISM surveillance program with Verizon.
 
In the case of the NSA collecting data from Verizon, what may be missing is probable cause or a specific threat says Tony Bradley (@bradleystrategy) in his Forbes article.  
 
Since the NSA is collecting the data without an intent to prosecute, it’s not a 4th amendment violation, Tony argues. But probable cause and intent to prosecute are not required to violate Federal privacy law. Find out why in this podcast.
 
How does the device and the ISP you use to access the Internet impact your personal privacy rights, how do those rights vary from state to state, what are the risks of bosses “friending” subordinates and what are the legal limits protecting the privacy of your Facebook social graph?  Are there any at all?
 
The 4th Amendment of the United State Constitution protects citizens against “unreasonable search and seizure” and the 14th Amendment has been interpreted as giving them the “right to be left alone.” But what does that mean for employees and employers?  And are there any explicit privacy guarantees that apply?
 
Learn how to protect your personal privacy rights on social media in this in-depth audio recording of a discussion with James DeSimone (@vjdesimone), known as "Jim" to his friends, family and colleagues, about your personal privacy rights on social media. Jim graduated from Johns Hopkins University in 1981, earned his law degree from UCLA and was admitted to practice law in California in 1985. Since then, he has specialized in representing those whose civil and constitutional rights have been violated by corporations or government entities.
 
Social Media and Personal Privacy: Topics Discussed:
 
  • How US employee personal privacy rights apply to social media communications.
  • State laws prohibiting employers from demanding social networking passwords from employees
  • How social media privacy rights for employees differ from state to stat?
  • Legal issues surrounding the use of social media background checks in pre-employment recruiting and hiring
  • Privacy rights, equal employment opportunity rights and the Fair Credit and Reporting Act
  • Employees have the right to privacy on social media off duty?
  • Use of social media policies to manage employees’ expectations
  • Challenges associated with segregating personal and professional identities on social media with new services like the Linkedin Contact iPhone App, which automatically adds all the your contacts on your iPhone to your Linkedin contacts page
  •  Are employers allowed to monitor their employees social media use at work by shoulder-surfing?
  • Noel Canning vs. NLRB case on recess appointments and what it could come diffuse recent decisions by the NLRB over the right of employees to bargain collectively and organize to improve working conditions on social media. 
  • How your Facebook privacy settings impact whether or not your employer or a litigator can access your profile to verify statements or to check your background.
  • Who owns an employee’s content or connections after they leave and why employers should state that contributing content is within the scope of employment and also maintain their own database of contacts.
  • Is it legal for an employee to withhold login credentials to a company branded account after they’ve been terminated?  In Christou v. Beatport, LLC, the United States District Court for the District of Colorado held that log-in information to a MySpace account may constitute a trade secret.
  • What are your rights to privacy on mobile devices?  On the precipice of the release of Google Glass and other wearable technologies, what rights to privacy do US employees have over the information they access or create with mobile devices.
  • Are privacy protections for company-owned mobile devices weaker than employee owned devices, and the impact of accessing the web on personal mobile device via the company’s wireless signal as well as cell phone expense reimbursements.
  • How might Google Glass give rise to a new class of personal privacy invasions in the work place?
 
Jim was named as a Top Labor & Employment Lawyer in the State of California by the Daily Journal in 2009, 2010 and 2011, and was honored as a Top 100 Superlawyer for Southern California in 2013.
 
Related Episodes:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
Follow him on Twitter @ericschwartzman and Google+.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.


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Bussing bio 1
Heather Bussing (@heatherbussing), California employment lawyer discusses Social Media’s Real Legal Issues.  Ms. Bussing is a labor and employment law specialist with 25-years experience.
 
In this episode, she explains why social media policies are not the best way to manage what employees can and cannot say on social media, Section 7 of the NLRA which protects employee’s discussions regarding wages, hours and working conditions and why employers need to think through how it tried to regulate what employees say on social media.
 
Legal issues employers face as a result of social media in the workplace discussed in this interview:
 
  • Social Media Discrimination - Discrimination on Social Media with adverse employment impact that could lead to a hostile work environment. Issues concerning managers and employees such as age discrimination, settlements and awarded damages. Workplace discrimination suits cost employers start at $50 to $70 thousand in attorney fees, not including punitive damages, which can easily run in the six figures, and sometimes run into the millions.
  • Social Media Defamation - Libel in Social Media is considered shares that are untrue and unflattering. Libel does not have to cause damage, because they are inferred. If it’s negative and untrue, it could be libelous, slanderous and defamatory. Defamation is the overall category of unkind, untrue or unflattering statements. Slander is statements that are made verbally, or are published verbally and libel are statements that are made in writing. Generally, anything that is recorded in one-way of another would be considered libel.
  • Social Media Harassment - There are two types of legal harassment that could take place on social media.  The first is called quid pro quo, which is sleep with me and I’ll promote you and the second is a hostile work environment, which is harassment that is so pervasive that a reasonable person could not tolerate it and could not continue to perform under those conditions. Harassment could be based on any of the categories that are protected by civil rights and Equal Employment Opportunity Commission (EEOC) law such as age, national origin, religion, race/color, sex, sexual preference or disability.
  • Social Media and Personal Privacy - To circumvent personal privacy issues, employees should be trained on what type of information has to kept private by an employer such as medical and financial information or sexual orientation. But there are limitations. If there is a reasonable expectation of privacy, such as personal belongings being kept in a locked desk drawer, where the desk is owned by the employer, in certain states the employer may still have to give the employee notice before they unlocked that drawer.
  • Employee Privacy at Work – If the employer owns the hardware, the employers is entitled to see anything that it is used for or anything that’s on that. Privacy rights are very limited at work when an employee uses their employer’s hardware.
  • Requesting Employee Social Networking Passwords - Generally, an employer has the right the user names and passwords of an employee’s personal social media accounts if that employee uses company-owned hardware to access that social media account. In 2012, 5 states enacted legislation preventing employers from requesting passwords to personal Internet accounts to get or keep a job.  Legislation has been introduced or is pending in 35 US States, according the National Conference of State Legislatures. 
  • Social Media and Intellectual Property – Titles are not generally copyrighted but the content of the work itself usually is, a copyright is a particular set of words or images. You can’t copyright titles or ideas. But something that somebody else wrote, or an image created by someone else, is generally protected by copyright and cannot be used without permission unless you’ve paid for the right to use it, or are using an excerpt under the Fair Use Doctrine, which allows you to use a small excerpt for the purpose of review or discussion. “Small” is based on the percentage of the excerpt compared to the entire copyrighted work and which could be considered substantially less than the whole thing. Furthermore, the excerpt should include a link back to the entire copyrighted work at a web domain owned by the copyright holder.  Attribution is also key. While it labor intensive, copyright owners can submit take down notices, which Google provides visibility over on a quarter-by-quarter basis.
  • Social Media Jurisdiction - Federal law applies to all US employers and State law applies to where the employee works. A temporary vacation with the intent to return home as not enough to invoke jurisdiction in another state.  
  • Mitigating Risk through Social Media Policies - Reliance on social media policy is not enough to guarantee compliance. Policies don’t prevent people from acting out and doing stupid things, because policies are usually part of a large pile of paperwork distributed to new hires as part of the on boarding process and don’t get read. Employees don’t pay attention to policy. Policy alone is not enough.
  • Leaking Corporate Strategy with Location Based Social Networking - How services like Foursquare can compromise the confidentiality of a company’s strategy and what type of training employers should provide to employees to minimize misuse.
  •  FTC Disclosure Requirements - Legal disclosure requirements in place that employers must follow if they have use their employees to say good things about them on social media.
 
 
Reference Links:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.


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Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record...Online podcast.
 
We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting Processing Outsourcers (RPOs) about a vareity of social media HR issues.
 
Prior to joining HRU, he was Director of Employment at Sparrow Health System and before that he was Regional HR and Staffing Director at Applebee’s International and has served others in similar capacities.  He’s split his career between recruiting and HR working for HR vendors and corporations.
 
Topics Discussed:
 
  • How is HR changing to accommodate social media in the workplace.
  • Challenges of managing social media usage among staffers at Applebee’s
  • Overcoming the operational challenges social media at work
  • Business case for HR to manage social media usage in the workplace
  • Social media compliance in an era of increased government regulation
  • Social media governance strategies
  • Strategies for educating large employee populations on social media literacy and compliance
  • Challenges of social media training for HR
  • Corporate social media policy fairness, employee recruitment and retention
  • Risks of Equal Employment Opportunity charges due to social media
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recrutiment marketing efforts.
 
In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo.  Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.
 
Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.
 
Social Media Recruiting Topics Discussed:
 
  • The history of social media recruiting at Sodexo
  • Content marketing for career advancement
  • Sodexo Jobs mobile app (screenshot right)
  • Rules of engagement for social media communications
  • Social media training needs at large organizations
  • Growing importance of generating original, visual content.
  • Que Social platform for scaling engagement
  • Resume tips for jobseekers
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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