How to Pitch Leo Laporte of TWiT

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Eric Schwartzman

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about:

  • Why he majored in Chinese History
  • How he selects the topics for TWiT, whether or not podcast listeners are influencers
  • How podcasting is impacting the rules of media relations engagement
  • How he thinks public relations professionals should adapt to new communications technologies
  • The challenge RSS poses to terrestrial broadcasters
  • The risk on spoilers in an on-demand media consumption world
  • What he dislikes about some PR firms

Photo by Christopher Michel

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