Our guest panelists are Jim Cahill (@JimCahill
), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess
) and Vidya Shivkumar (@thelenticular
) Director, Product Management @Janrain
, a user management platform for the social web.
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at iTunes.In this Episode:
About the Podcast
You’ve been listening to the B2B Social Media
Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer
-- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.
Post a comment to our show page
Join our community at www.b2bsocialmediabook.com
and send comments to email@example.com.About our Guests
Jim Cahill is the Chief Blogger and Head of Social Media for Emerson’s Process Management business
. His blog, Emerson Process Experts,
now 5 years old, connects the experts of Emerson with process automation professionals around the globe. His blog was honored by being named BtoB magazine's Best Corporate Blog for 2010
His 20+ year Emerson career spans sales support, product application specialist, alliance manager, product manager, marketing communications manager, and now social media leader. He has a University of Texas at Austin BSEE and University of New Orleans MBA and began his career as a Systems Engineer for Conoco responsible for their offshore oil & gas platforms.
Vidya Shivkumar runs product management and product marketing for Janrain. She has launched SaaS based products such as email encryption and device reputation based fraud management to the B2B segment. Prior to that, she spent 7+ years at AOL working on AOL's web search based offerings as well as launching Safety & Security Products to the online consumer.About the Podcasters
Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer"
about B2B social media marketing is available atAmazon
, Barnes & Noble
Eric Schwartzman @EricSchwartzman
provides online social media training
, social media strategy
and social media policy governance
to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
Paul Gillin (@pgillin
) of Paul Gillin Communications
. Paul was founding editor-in-chief of TechTarget
, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld
for 15 years.
He wrote The New Influencers
, Secrets of Social Media Marketing
and the Joy of Geocaching
Paul writes a regular column for BtoB
magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research