In this Episode:
Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets; Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent is a more accurate number; Spiceworks launches Vendor Pages; Ajilitee tries B2B marketing on Groupon, Paul is looking for B2B case studies to feature in BtoB Magazine
and Eric’s controversial SXSW panel on outsourcing social media without selling your soul
About the Podcast
You’ve been listening to the B2B Social Media
Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer
-- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Join our community
and send comments
to firstname.lastname@example.org.About the Podcasters
Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer"
about B2B social media marketing is available atAmazon
, Barnes & Noble
Eric Schwartzman @EricSchwartzman
provides online social media training
, social media strategy
and social media policy governance
to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
Paul Gillin (@pgillin
) of Paul Gillin Communications
. Paul was founding editor-in-chief of TechTarget
, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld
for 15 years.
He also wrote The New Influencers
, Secrets of Social Media Marketing
and the Joy of Geocaching
Paul writes a regular column for BtoB
magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research