Eric Schwartzman - Digital Marketing Consultant

Eric Schwartzman is the founder of Schwartzman & Associates, a digital PR consultant, SEO consultant, SaaS founder, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer.

Eric Schwartzman's website marketing company helps clients grow their market share online through innovative content marketing, B2B marketing, marketing keynote speaker services and innovative marketing training programs.

Eric Schwartzman's Publications & Awards

Negative SEO: Understanding Black Hat SERP Sabotage
By Eric Schwartzman, pp. 1-17, Copyright ©2023

What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021

How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021

The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38

Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54

Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23

Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15

Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.Yale Climate Connections, 23 Sept. 2022.

Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.

 

Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.

Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.Fast Company, 07 May, 2021

 

Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.

 

Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.Marketing Profs, 21 Apr. 2020.

 

Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.

 

Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19? Muck Rack Blog, 4 May 2020.

 

Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.Businesswire Blog, 15 Dec. 2020.

 

Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.

 

Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.

 

Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020

 

Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020

 

Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019

Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.SalesHacker, 3 Dec. 2019

Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017

Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015

 

Schwartzman, Eric.  "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015

Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat

 

Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013

 

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.VentureBeat, 3 May 2013

 

Schwartzman, Eric. “Is Your Social Media Policy Illegal?Ragan Daily, 12 Oct. 2012

Best Podcast, On the Record ... Online, MarCom Awards 2007

Platinum Award, Best Podcast, On the Record ... Online, PR News 2007

Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006

Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006

Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006

Bachelor of Arts, Cum Laude, San Francisco State University

Semester Abroad, Overseas Programs, Tel Aviv University

Sight & Sound Summer Program, New York University

Digital Marketing Consultant Past Performance

Eric Schwartzman Boosts Organic Revenue 3.5x in 10 Months
A digital marketing case study showcases how the implementation of data-driven marketing strategies and tools, alongside the expertise of a marketing consultant, led to nearly tripling the ecommerce revenue of a company in just 10 months. The success of the campaign was attributed to a focus on customer experience, analytics, and design, as well as optimization of sales channels and SEO.
A digital marketing case study showcases how the implementation of data-driven marketing strategies and tools, alongside the expertise of a marketing consultant, led to nearly tripling the ecommerce revenue of a company in just 10 months. The success of the campaign was attributed to a focus on customer experience, analytics, and design, as well as optimization of sales channels and SEO.

Digital Marketing Consultant Experience

In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.

Eric Schwartzman's digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.

Eric Schwartzman has deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.

Digital marketing consultant Eric Schwartzman has been podcasting since 2005. He is an award winning podcast producer who has developed and producer nonfiction episodid podcast programing for The Hollywood Reporter, Billboard, LA Opera and many others.
Digital marketing consultant Eric Schwartzman has been podcasting since 2005. He is an award winning podcast producer who has developed, producerd and distributed nonfiction episodid podcast programing for The Hollywood Reporter, Billboard, LA Opera and many others in Apple Podcasts, Spotify, Amazon Music, and Google Podcasts.

Digital Marketing Consultant Adaptability

Eric Schwartzman's Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.

Eric Schwartzman has led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.

Eric Schwartzman Grows Organic Search Revenue 226%
Schwartzman & Associates nearly tripled organic search revenue in just 10 months and grew organic backlinks 3500%. This organic search engine optimization content marketing program increased organic search revenue close to 300% per month, on average. Compared to all other inbound digital channels, our organic search strategy lifted revenue nearly 350% more than the second closest channel – social media – which only grew 66%.
Schwartzman & Associates nearly tripled organic search revenue in just 10 months and grew organic backlinks 3500%. This organic search engine optimization content marketing program increased organic search revenue close to 300% per month, on average. Compared to all other inbound digital channels, our organic search strategy lifted revenue nearly 350% more than the second closest channel – social media – which only grew 66%.

Let's discuss how my digital marketing firm can grow your organic search revenue through content marketing, SEO, and digital PR.

Digital Marketing Consultant Past Performance

Eric Schwartzman ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.

Eric Schwartzman is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing training courses have nearly half a million enrollments worldwide.

Digital marketing consultant Eric Schwartzman presenting a digital marketing strategy to the Defense Commissary Agency executive team at Fort Lee, Virginia.
Digital marketing consultant Eric Schwartzman presenting a digital marketing strategy to the Defense Commissary Agency executive team at Fort Lee, Virginia.

Digital Marketing Consultant Communication Skills

Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.

Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.

San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.

Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.

The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.

In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.

Digital Marketing Consultant Reporting

Schwartzman doubles winery visitations Year-over-Year.
Digital marketing consultant Eric Schwartzman doubles winery visitations Year-over-Year.

Let's discuss how my digital marketing consulting practive can grow your organic search revenue through content marketing, SEO, and public relations.

Digital Marketing Consultant FAQ

A digital marketing consultant advises on driving demand and generating revenue opportunities online.

Digital marketing consultants often specialize in either organic or paid media. Eric Schwartzman has digital marketing skills in paid and unpaid channels.

In digital marketing, organic media refers to natural search optimization, sharing content on social networks that drives user engagement, and getting others to write, talk and link back to a client's website.

Paid media refers to Google Pay Per Click Ads, Facebook Ads, YouTube Ads, Native Ads, and any other digital environment where clients pay to have their content featured.

Eric Schwartzman is a digital marketing consultant.

Clients hire me to help them increase revenue online through organic growth marketing programs that leverage owned, shared, and earned media marketing to grow market share.

As a former manager of a large B2B marketing team, I am a generalist with first-hand experience overseeing the implementation and development of enterprise IT solutions.

I'm also an expert in all of these areas:

  1. Digital Analytics - Because you can’t improve if you can’t measure.
  2. Marketing Automation - Finding warm leads based on digital interactions
  3. Website Performance - Maximizing site load speed to elevate rankings
  4. Search Engine Optimization - Boosting search rankings to get found
  5. Copywriting - Persuasive use of language to drive conversions
  6. Email Marketing - Personalized communications to nurture leads
  7. Content Marketing - Problem-solution storytelling to get shortlisted
  8. Blogging - Content authorship to build thought leadership
  9. Podcasting - Long-form content for community development
  10. Online Video Production - Shorter form content for community development
  11. Social Media Marketing - Social proof to add credibility and visibility
  12. Digital PR - Implied, neutral, third-party editorial endorsements

These are the disciplines required to execute

If you're new to digital marketing, owned media marketing refers to media you create and own, like websites, blogs, podcasts, videos, email newsletters, white papers, webinars, and events, and the tools you use to measure and optimize those assets.

Shared refers to social media and influencer marketing. I wrote a best-seller B2B social marketing.

And earned refers to guest blogging, media relations, industry awards, and public speaking.

I've overseen media relations at some of the most significant events, including The Academy Awards, the Olympics, and Star Wars Celebration.

In various capacities, I've been in digital marketing for over 20 years now.

I developed a proprietary methodology for sequencing initiatives to accelerate growth that I use to help clients implement digital marketing and digital transformation initiatives.

According to 2019 research from Credo, the average worldwide rate for digital marketing consultants is $140 per hour.

For US digital marketing consultants, the average rate is $161 per hour.

But hourly rates can be tough on clients because the consultant has no incentive to work efficiently.

Rather than bill hours, I created the Outside Insourcing model to offer clients a distinct scope of work with specific deliverables on a flat-fee basis.

 

As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.

As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.

As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.

I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.

  • Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
  • Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
  • Best-selling author of the first book on B2B digital marketing, published by Wiley
  • Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
  • Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
  • Senior emerging media instructor at the Public Relations Society of America
  • VP Marketing at a gaming startup that went public on the NASDAQ
  • Founded, bootstrapped, and sold a successful SaaS
  • Produced 20 online digital marketing courses with more than 285,000 enrollees
  • Led digital revenue operations at a $1B B2B, implementing enterprise software migrations
  • Served as special climate communications advisor to the US Dept of State
  • Served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
  • Digital Media Usage Policy Development Advisor to the Marine Corps and Edison International

Eric Schwartzman lives in Santa Monica, California, with his wife Celia, son William, and his dog Ace.

If you want to connect on social media, you can find at:

Or subscribe to his blog at ericschwartzman.com/blog.

Eric Schwartzman of Schwartzman & Associates Inc. helps organizations establish their online presence, build online communities, develop go-to-media strategies, and win third-party endorsements through guest blogging, media relations, and industry events.

Eric Schwartzman is a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, and owned, shared, and earned media marketing programs.

Eric Schwartzman
Digital marketing consultant Eric Schwartzman
Digital Marketing Consultant Eric Schwartzman with Ambassador David Thorne holding Eric's best selling book Social Marketing to the Busienss Customer, the first book on the use of social media for B2B digital marketing
Digital Marketing Consultant Eric Schwartzman and US Ambassador to Rome, David H. Thorne after a marketing keynote presentation on Digital Diplomacy.
Digital marketing consultant Eric Schwartzman awarding the Silicon CD to Britney Spears for most played artist on the net, with Ann Greenberg of Gracenote.
Digital marketing consultant Eric Schwartzman awarding the Silicon CD to Britney Spears for most played artist on the net, with Ann Greenberg of Gracenote.
Eric Schwartzman with US Pacific Command Public Affairs Detail at Camp HM Smith
Digital marketing consultant Eric Schwartzman leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
Eric Schwartzman with Ambassador Deborah McCarthy
Digital Marketing Consultant Eric Schwartzman with US Ambassador Ambassador Deborah A. McCarthy on digital diplomacy for the Transatlantic Trade and Investment Partnership (T-TIP).
Eric Schwartzman with Kristen Bell
Digital Marketing Consultant Eric Schwartzman moderates a press conference with Kristen Bell at Star Wars Celebration IV (C4). I spearheaded media relations for Lucasfilm at the event, credentialing hundreds of journalists and servicing thousands of print, radio and TV news placements.
Eric Schwartzman leading a 2-day seminar for PRSA
Digital Marketing Consultant Eric Schwartzman leading his Social Media Boot Camp as the preconference workshop for the Public Relations Society of America's annual International Conference.
Eric Schwartzman with the Pussycat Dolls
Digital Marketing Consultant Eric Schwartzman with his client The Pussycat Dolls creator Robin Antin at a media event.
Eric Schwartzman with students after a seminar
Digital Marketing Consultant Eric Schwartzman with attendees of one of his digital marketing training seminars.
Eric Schwartzman produces on-demand and virtual instructor-led training courses
Digital Marketing Consultant Eric Schwartzman is the producer of the largest library of social media literacy and compliance training courses, serving over 200k students.
Eric Schwartzman leading a seminar for the US Dept. of State in Greece
Digital Marketing Consultant Eric Schwartzman consulting with the US Embassy to Athens on strategic digital communications best practices and keynoting a series of events on the importance of a free press.
Eric Schwartzman leads a seminar at NORAD Northcomm
Digital Marketing Consultant Eric Schwartzman leading a 2-day, strategic digital communications seminar at NORAD Northcomm in Colorado Springs.
Eric Schwartzman with clients Doug Jack, Kenny Ortega and Sarah Kawahara at the Emmy Awards
Digital Marketing Consultant Eric Schwartzman with clients Doug Jack, Kenny Ortega and Sarah Kawahara.
Eric Schwartzman with USMC Brigadier General Frederick Padilla
Digital Marketing Consultant Eric Schwartzman with Brigadier General Frederick Padilla USMC at Parris Island Recruit Depot.
Eric Schwartzman delivering a keynote Aristotle University Keynote
Digital Marketing Consultant Eric Schwartzman delivers a marketing keynote speech delivered at the Hellenic Audiovisual Institute for the US Dept. of State at Athens, Greece.
Eric Schwartzman with Govenor Jerry Brown
Digital Marketing Consultant Eric Schwartzman at a press event with California Gov. Jerry Brown
Eric Schwartzman produced a library of digital PR training courses.
Digital Marketing Consultant Eric Schwartzman is the producer of the largest library of social media training courses, serving 500k enrollees in 210 countries worldwide.
Eric Schwartzman closing keynote Social Media Week LA
Digital Marketing Consultant Eric Schwartzman delivers a keynote at Social Media Week Los Angeles Closing Keynote at the Pauley Media Center in Beverly Hills.
Eric Schwartzman with Jay Baer
Digital Marketing Consultant Eric Schwartzman on a Worldcom Public Relations panel appearance with New York Times Best Selling Author Jay Baer.
Eric Schwartzman briefing at Fort Lee
Digital Marketing Consultant Eric Schwartzman delivers an executive briefing for the Defense Commissary Agency, headquartered at Fort Lee

Op-eds and Articles by Eric Schwartzman

Eric Schwartzman's Blog Posts

Will Google Gemini Normalize Fictional Responses to Queries?

By Eric Schwartzman | February 9, 2024

The last two paragraphs of a WIRED story by Lauren Goode about Google’s new Gemini chatbot suggests we are heading into the world of Buzz AI, where imagination is as important as truth, regardless of the query. Pichai says, of course, that Google is trying to reduce the models-gone-wild phenomenon. But he also cautions that the…

Reimagining the Role of Press Releases: SEO Fight Club Explores the Intersection of SEO and Authentic News

By Jen Marsh Prink | October 24, 2023

In an era where the lines between Search Engine Optimization (SEO) and traditional journalism blur, SEO Fight Club, renowned for its weekly SEO debates and reviews, steps into the arena with an illuminating discussion on Tuesday, Nov. 7, featuring our public relations agency founder Eric Schwartzman. This exclusive event brings together the worlds of SEO…

Negative SEO Attacks: Recovering from Black Hat SERP Sabotage

By Eric Schwartzman | September 27, 2023

Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO convinced them that investing in high-quality commerce content was a waste of time. I’m an SEO consultant who always bought into what Google considers “ethical” search engine optimization. I’ve always advised my clients against trying…

marketing keynote speaker Jay Baer

Speed Beats Price, Says Marketing Keynote Speaker Jay Baer

By Eric Schwartzman | June 9, 2023

The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.”  It’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and fries, but not a tattoo. Improve…

content marketing best practices with blogs

Blogging for Business: Best Practices for Content Marketing

By Eric Schwartzman | May 6, 2023

Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…

Los Angeles PR Firm Leader Howard Bragman Passes at 66

By Eric Schwartzman | February 13, 2023

Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations consulting, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career. In…

Top Google Ads Agency CEO on the Impact of AI on PPC

By Eric Schwartzman | February 3, 2023

Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…

affiliate marketing roadmap

2023 Affiliate Marketing Roadmap from Anna Gita

By Eric Schwartzman | January 2, 2023

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…

digital marketing for wineries

Winery Marketing Case Study: Halleck Vineyard

By Eric Schwartzman | December 27, 2022

Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than social…