Eric Schwartzman, Principal Consultant
Eric Schwartzman is the founder of Schwartzman & Associates, a boutique digital marketing, public relations, SEO, and conversion rate optimization consulting firm. He is also a SaaS founder and best-selling author.
Eric Schwartzman's website marketing company helps clients grow through search engine optimization, content marketing, Shopify SEO, B2B marketing, ecommerce marketing, keynotes, and training.
Eric Schwartzman's Publications & Awards
Schwartzman, Eric. The Digital Pivot: Secrets of Online Marketing. CF Kane & Sons, 2021
Gillin, Paul, and Schwartzman, Eric. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. J. Wiley & Sons, 2011.
Negative SEO: Understanding Black Hat SERP Sabotage
By Eric Schwartzman, pp. 1-17, Copyright ©2023
What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021
How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021
The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38
Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54
Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23
Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15
Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.” Yale Climate Connections, 23 Sept. 2022.
Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.
Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.
Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.” Fast Company, 07 May, 2021
Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.
Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.” Marketing Profs, 21 Apr. 2020.
Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.
Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19?” Muck Rack Blog, 4 May 2020.
Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.” Businesswire Blog, 15 Dec. 2020.
Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.
Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.
Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020
Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020
Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019
Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.” SalesHacker, 3 Dec. 2019
Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017
Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015
Schwartzman, Eric. "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015
Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat
Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat, 3 May 2013
Schwartzman, Eric. “Is Your Social Media Policy Illegal?” Ragan Daily, 12 Oct. 2012
Best Podcast, On the Record ... Online, MarCom Awards 2007
Platinum Award, Best Podcast, On the Record ... Online, PR News 2007
Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006
Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006
Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006
Bachelor of Arts, Cum Laude, San Francisco State University
Semester Abroad, Overseas Programs, Tel Aviv University
Sight & Sound Summer Program, New York University
Eric Schwartzman's Marketing Case Studies
Eric Schwartzman Boosts Organic Revenue 3.5x in 10 Months
Eric Schwartzman's Consulting Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Eric Schwartzman's digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
Eric Schwartzman has deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
Eric Schwartzman is Agile and Adaptable
Eric Schwartzman's Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
Eric Schwartzman has led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Eric Schwartzman Grows Organic Search Revenue 226%
Eric Schwartzman grows his client's businesses through content marketing, SEO, and digital PR.
Eric Schwartzman's Past Performance
Eric Schwartzman ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman's Marketing Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Eric Schwartzman's Marketing Progress Reports
Eric Schwartzman can grow your organic search revenue through content marketing, SEO, and public relations.
Eric Schwartzman's FAQ
Eric Schwartzman advises clients on digital marketing strategy, search engine optimization, public relations, content marketing, and conversion rate optimization.
Eric Schwartzman is a digital marketing consultant specializing in:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
The average rate globally for a digital marketing consultant is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
However, hourly rates can be harsh on clients because the consultant has no incentive to work efficiently.
Eric Schwartzman quotes project and hourly consulting fees based on a detailed scope of work documents.
Eric Schwartzman has led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, Eric Schwartzman has led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, Eric Schwartzman helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
Eric Schwartzman has helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Eric Schwartzman was director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Eric Schwartzman managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Eric Schwartzman is the best-selling author of the first book on B2B digital marketing, published by Wiley
- Eric Schwartzman produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Eric Schwartzman spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Eric Schwartzman is a senior emerging media instructor at the Public Relations Society of America
- Eric Schwartzman is a guest lecturer at New York University
- Eric Schwartzman served as VP Marketing at a gaming startup that went public on the NASDAQ
- Eric Schwartzman founded, bootstrapped, and sold a successful SaaS
- Eric Schwartzman produced 20 online digital marketing courses with more than 285,000 enrollees
- Eric Schwartzman led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Eric Schwartzman served as special climate communications advisor to the US Dept of State
- Eric Schwartzman served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Eric Schwartzman wrote the Digital Media Usage Policies for the Marine Corps and Edison International
Eric Schwartzman of Schwartzman & Associates Inc. helps organizations establish their online presence, build online communities, develop go-to-media strategies, and win third-party endorsements through guest blogging, media relations, and industry events.
Eric Schwartzman is a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, and owned, shared, and earned media marketing programs.
Eric Schwartzman's Articles
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Eric Schwartzman's Blog Posts
3 Integrated Marketing Ideas for Wineries
For wineries looking to grow their online shopping revenue, here are 3 ways to take a more integrated approach to wine marketing. Creatively combine SEO, Public Relations, Content Marketing, and Conversion Rate Optimization to stand out in a crowded, dynamic market. As a preview of what I’ll be covering in my talk at the Wine…
Welcome to the World of Buzz AI
Will Google Gemini Normalize Fictional Responses to Queries? The last two paragraphs of a WIRED story by Lauren Goode about Google’s new Gemini chatbot suggests we are heading into the world of Buzz AI, where imagination is as important as truth, regardless of the query. Pichai says, of course, that Google is trying to reduce the…
Reimagining the Role of Press Releases: SEO Fight Club Explores the Intersection of SEO and Authentic News
In an era where the lines between Search Engine Optimization (SEO) and traditional journalism blur, SEO Fight Club, renowned for its weekly SEO debates and reviews, steps into the arena with an illuminating discussion on Tuesday, Nov. 7, featuring our public relations agency founder Eric Schwartzman. This exclusive event brings together the worlds of SEO…
Negative SEO Attacks: Recovering from Black Hat SERP Sabotage
Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO convinced them that investing in high-quality commerce content was a waste of time. I’m an SEO consultant who always bought into what Google considers “ethical” search engine optimization. I’ve always advised my clients against trying…
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” It’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and fries, but not a tattoo. Improve…
Blogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…
Los Angeles PR Firm Leader Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations consulting, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career. In…
Top Google Ads Agency CEO on the Impact of AI on PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…
