On The Record Online

Demetrios-SkalkotosDemetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor relations and public relations professionals.

NASDAQ’s new DIY platform offers video, social media management and press release distributionon a single platform.  According to Skalkotos, self-service content distribution tools have been more prevalent in Europe. NASDAQ introduces the tool in the U.S. market with a one-button option to wrap press materials with information that satisfies SEC disclosure regulations.

The system puts NASDAQ’s GlobeNewswire distribution network more directly into the hands of public relations professionals. With enhanced search engine optimization capabilities and audience targeting options, DIY further distinguishes itself as a lower cost solution for traditional press release distribution.

Skalkotos also discusses NASDAQ’s Social Stream, a video release service that aggregates a company’s social media content into single site to simplify the task of reviewing a company’s public profile.

NASDAQ OMX is the world’s largest exchange company with trading, technology and public company service capability spanning six continents. NASDAQ OMX Global Corporate Solutions provides technology that powers global business communications.  NASDAQ is on Twitter @NASDAQOMX and on Facebook.
The views expressed in this interview are those of Mark Story and his alone. They do not necessarily reflect those of the SEC Chairman, Commissioners nor his colleagues at the Securities and Exchange Commission.

This episode was recorded at PRSA International Conference 2010 in DC and was guest hosted by Mark Story, who you can find on Twitter, Facebook and Posterous.

Regular episodes are hosted by @EricSchwartzman, who provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

These podcast show notes were written and optimized by @SandraBurrowes.

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