On The Record Online

paul-klink [cc] www.ericschwartzman.comIf you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you.  We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles.  We also talk about what should be included in a Facebook event marketing status update, how frequently you should post and what might happen if you post too often.
My guest is Paul Klink, an Oahu-based Philanthropy, Business and Marketing Consultant who has built multiple, successful communities on Facebook, many of which are maxed-out at the 5,000 Facebook “friend” limit.  I am a friend of his Aloha lifestyle profile.
Paul received the Lieutenant Governor’s Award for being as one of Hawaii's 100 High-Tech Executives.  As one of his many Facebook friends, I can say that his newsfeed reflects what I consider to be the Aloha lifestyle.  He joined me in the hospitality suite at the Hale Koa Hotel & Resort on Waikiki Beach in Hawaii for this discussion about Facebook event marketing. 
00:58 – Paul defines the concept of “Living the Aloha,” shares advice with listeners about living the Aloha online and why attractions works better than promotion when it comes to Facebook status updates.
02:55 – Tips for effective Facebook event marketing, Facebook invitation posting frequency, the importance of keeping it simple, good Facebook event marketing language and what links to include in a Facebook event invite.
05:19 – How to market local events on Facebook.
06:12 – Ethical issues surrounding the practice of sock puppeting multiple Facebook profile pages.
07:42 – Facebook marketing challenges of Chris Pirillo and Paul Klink.  Personal Facebook profile pages versus Facebook fan pages.  Engagement levels and shortcomings of Facebook fan pages.
09:40 – Having conversations with Facebook fan page profiles versus Facebook personal profiles, and effective, appropriate uses of both.
10:47 – Dealing with spoofed Facebook fan pages.
11:40 -- End
@EricSchwartzman provides online communication trainingstrategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. 
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. 
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His upcoming book "Social Marketing to the Business Customer" about B2B applications of social media communications is available for pre-order through Amazon, Barnes & Noble and Borders.
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