BP Oil Spill Crisis Communications Special.
On April 20, 2010, an explosion on an oil rig licensed to BP in the Gulf of Mexico triggered an oil spill that has resulted in an ecological and financial disaster of global proportions. United States Navy Public Affairs Officer Jim Hoeft
who is coordinating communications at the Official Site of the Deepwater Horizon Unified Command
for the Joint Command Center in Louisiana briefs on the process communicating the worst oil spill in history via social media.
Deepwater Horizon Response Resources:
The state of affairs at the Joint Command Center in Louisiana, and what’s being done to communicate the scale of the disaster.
The approval process for communicating what is happening operationally.
The National Response Framework chain of command and participating agencies.
”This is the first time that the Federal Government has tried to implement social media tools in a National Crisis,” says LTC Heoft. “We didn’t have this during Kartina. We didn’t have this during 9/11. We’re learning where online communications falls in the national response framework,” he continues, suggested that trending question occurring via social media can be used to help the Unified Command respond to issues that are most important to the public.
The challenge of monitoring social media manually, since no good measurement or sentiment analysis tools exist.
Using social media trend reports to provide feedback to command about the issues people are talking about most.
Resources required to staff the social media monitoring effort and the use of Cover it Live
to live blog developments.
Prioritizing social media communications channels.
Which social media channels have been most popular for disaster response?
The shortcomings of Facebook as a Government crowd sourcing tool.
The LMRP cap containment strategy, the latest effort to contain the leak.
Online communications will definitely be part of the national communications framework moving forward.
| || |
ABOUT THE PODCASTER
provides online communication training
and social media governance
to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
keywords: gov20, defense20
Permalink | Email this post
Powered by Disqus