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Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.
 
Topics discussed include:
 
  • Legal risks of identifying and screening candidates with social media.
  • Keeping candidate research legal.
  • When to review a candidates social media profiles.
  • Legislative trends in social media governance.
  • Findings of the Sources of Hire 2013 Report by Gerry Crispin and Mark Mehler
  • Best practices for Twitter recruiting.
  • Job seeker tweet chats Hire Friday Chat and Open Mic Career Chat.
  • SEO recruiting, Linkedin recruiting, Facebook recuiting, Blogs recruiting.
  • If you use blogs for recruiting, those blogs must be authored companywide.
  • Arie Ball at Sodexo turns every employee into a talent scout.
  • Linkedin Profile optimization for job seekers.
  • Resume writing best practices.
Image:
 
The graph pictured above is from the Sources of Hire 2013 Report by Gerry Crispin and Mark Mehler
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. 
 
As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.
 
While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering on this evaluation to check in and see what’s new over there.
 
Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (acquired by Buddy Media) as a way to manage paid social media campaigns. They’re currently in the process of integrating those three platforms seamlessly together.
 
What was most interesting to me about our conversation about CRM software, the primary business Salesforce is in.  Imagine the KPIs you could generate if they acquired a company like Quicken or Sage and integrated it with their CRM and Marketing Cloud products.  The, in my opinion, would a big data trifecta.
 
In this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement  dashboards and big data analysis. Jeffrey is also editor at Social Media B2B (a blog I’ve written for in the past) and author of The B2B Social Media Book.
 
Social Media Monitoring Topics Discussed:
 
  • Top of the sales funnel lead generation content marketing
  • Brian Solis’s cluster funnel analogy
  • Understanding the content funnel
  • Creating content that solves the customers problems
  • Using content marketing to make sales reps more productive
  • How to motivate service agents
  • Social media is always a hot topic
  • Integrating online sales and marketing through lead scoring
  • Winning purchase consideration through the best educational materials
  • Third-party semantic analysis products available in Radian6
  • Number of Radian6 customers
  • Richard Binhammer’s social media avalanche analogy
  • Radian6’s social media monitoring features
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Netvibes Premium
 
In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.
 
Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest. 
 
Netvibes is a wholly owned subsidiary of Dassault Systèmes.
 
Why am I so interested in Google Reader alternatives?  Well my company ComplySocially has an online social media monitoring course based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week and I'm talking to Jeffrey Cohen about Salesforce Marketing Cloud for next week's show.
 
What other Google Reader alternatives should I be looking at?
 
Social Media Monitoring Topics Discussed:
 
  • Feedly vs. Netvibes, feature by feature
  • Netvibes free vs. premium versions
  • Netvibes biggest advantage over Feedly
  • Twitter API 1.1, which impose limits on all free monitoring tools
  • New users acquired since Google killed Reader
  • Why it’s too soon to compare Netvibes to Feedly
  • Why Netvibes covets analysis over engagement
  • Evolution of Netvibes, from information overload to crowdsourcing to semantics
  • Using monitoring analytics to trigger dark PPC campaigns
  • On Malik and finding the soul of big data
You can see some prebuilt premium Netvibes social media monitoring dashboards in action here.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.
 
If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.
 
If you’re not farmiliar with Brian, he’s a principal at Altimeter Group, which is a research and advisory firm. He’s also a keynote speaker and the author of two best-sellers The End of Business as Usual and Engage!  
 
Prior to Altimeter, he founded FutureWorks, a marketing agency focused on digital media, branding, and business strategy. He also created The Conversation Prism in 2008, an infographic categorizing the various social media categories and the companies that provide those services.
 
Brian Solis interview covers:
 
  • Overarching social media management strategy
  • Intentional experiences and how organizations and individuals put together an experiential strategy
  • The dynamic customer journey
  • The 4 moments of truth
  • Impact of connected consumers and connected audiences on industries
  • Connecting social media marketing with customer service
  • Shaping intentional experiences through enterprise wide digital literacy
  • Why the sales funnel is dead
  • Practical tips for listening to customer experiences
  • Om Malik and finding the soul of big data
  • Newsle, Linkedin and the future of interoperability
 
Also, I talk about overcoming the challenges associated with social media consulting, recurring revenue and invite listeners to sign-in for the Comply Socially reseller program.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.
 
The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.
 
The SEC Ruling on Social Media is particularly important to investor relations professionals, who are charged with distributing information that could impact their company's stock price.  The SEC released Regulation Fair Disclosure back in 2000 to prevent institutional investors from gaining an unfair trading advantage over individual investors by requiring publicly listed companies to nonselectively release material information.  Since then, companies have been complying with Reg FD by using paid newswire services like PR Newswire and BusinessWire to satisfy their nonselective disclosure requirements.  As would be expected, the SEC Ruling on Social Media prompted a defensive posture from the paid PR newswire services.
 
But if the SEC's 2008 Guidance on the Use of Company Websites for Corporate Disclosures is any indication, the new SEC Ruling on Social Media is unlikely to provoke a sea change in how listed companies disclose their news.  In this interview, Glen discusses these and other issues that the new ruling on social media have brought into the limelight for investor relations professionals.
 
SEC Ruling on Social Media Interview Covers:
 
  • Caveats to the SEC Ruling on Social Media
  • IR industries response to the SEC Ruling on Social Media
  • Practical methods for giving investors advance notice to impending material disclosure via social media
  • Will the new SEC guidance on social media spur more embedding of social activity on company websites?
  • Implementation challenges of the new SEC social media ruling
  • Does the inclusion of tweets on Bloomberg terminals make Twitter a more or less risky venue?
  • Navigating material disclosures between personal and branded social media accounts?
  • Updates HR managers should consider making to their employee handbook as a result of this new social media ruling from the SEC.
 
 
Disclaimer:  
 
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.
 
Reference Links:
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social meida training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.


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cyrilsq2
Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.
 
Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.
 
In this episode, Cyril Moutran, co-founder at Feedly, discusses the monitoring tools the web and mobile versions of their news readers offers including subscribing to raw RSS feeds, feed views, Facebook monitoring and Twitter monitoring.
 
Social Media Monitoring with Feedly covers:
 
  • How far back Feedly goes
  • Subscribing to Google News feeds via RSS
  • Social media monitoring latency issues
  • Social media monitoring trends
  • Search within RSS feeds and feed directories
  • Content curation capabilities of Feedly
  • Options for analyzing feed activity
  • How Feedly curates content based on social activity
  • How Feedly compares to Flipboard
  • Value of discovery vs. chronology in feeds
  • Using Feedly social measurement feature
  • Hacking RSS feeds
 
With more than 3 million users, Feedly is an angel-funded start-up with 10 employees and a newsreader app for the desktop, iPhone, iPad and Android.  The company has not figured out how to generate revenue yet, but they’re kicking around different premium service ideas that would be paid. But the free version is not going away. “We’ll always have a free model,” says Cyril Moutran.


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Web1Natanya Anderson_5386_small
Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.
 
In this exclusive interview, she discusses:
 
  • How Whole Foods coordinates and localizes their social media efforts.
  • How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
  • Managing the sprawl of social media among 1200 representatives
  • How the brand provides tools, reports, content and engagement guidance to the stores
  • How they use online social media training to bring people up to speed
  • What happens if someone makes a mistake?
  • Costco vs. Food Workers Union compliant filed with the NLRB.
  • And much more!
 
Special thanks to Babette Pepaj at BakeSpace.


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How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?
 
These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social media at work through self-paced, on-demand social media training.
 
Panelists:
 
Topics:
  1. What are the differences between B2C and B2B social media marketing?
  2. How should B2B determine their paid, earned and owned social media mix?
  3. How are B2Bs inspiring the Ultimate Moment of Truth that Brian Solis suggests in his new book
  4. What are the essential ingredients of a vibrant B2B customer community?
  5. How do you build a B2B ambassador program that gets coworkers and SMEs using social media as well?
  6. Is there a relationship between trust and ease-of-use and do you trust the new Linkedin Skills & Expertise Endorsements?
 
Special thanks to Steven Swimmer of Swimmer Media.


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Dan Goldman (@danielg280), legal counsel at Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act, which sets national standards for the security of electronic protected health information; and the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient safety events and improve patient safety.
 
Dan specializes in Internet law, HIPAA and Privacy law, telemedicine, trademark law, copyright law, and social media legal issues.  

Topics Covered:
  1. Identifiable health information
  2. The HIPAA Security Rule
  3. Confidentiality provisions of the Patient Safety Rule
  4. Patient rights over medical information
  5. The HIPAA Patient Privacy Rule
  6. How advances in electronic technology can erode the privacy of health information
  7. Impact of recently NLRB rulings on patient privacy
  8. HIPAA compliant social media policy
  9. Importance of social media compliance training
 
Related Episodes:

About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Brian Solis of Altimeter Group at Le Web 2012
 
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris. 
 


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