On The Record Online
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On the Record...Online with Wall Street Journal Technology Reporter Nick Wingfield Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas, the art of condensing pitches into email subject lines, the dangers of "undecipherable marketing mumbo-jumbo" language on Web sites, why the Journal is growing their analytical perpective and breaking technology news faster, the newspaper's intention to introduce a Saturday edition and why Sony and Microsoft's video game console battle over the living room will be big video game story this year.  This interview was recorded to help public relations firms more effectively engage this reporter and newspaper in a manner most likely to result in news media coverage for their clients.

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On the Record...Online with Former Sun Microsystems VP Andy Lark Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most Influential” high tech public relations communicators, Lark goes talks about the latest trends in Online communications on the new podcast program "On the Record...Online" hosted by Eric Schwartzman.

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On the Record...Online with San Jose Mercury News Managing Editor David Satterfield Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about what kind of information he expects to find in corporate online news rooms, how the 24 hour news cycle impacts the Merc's editorial decisions, how the newspapers decides what to run on the front page, how the Internet is challenging the A.P., how unprecedented access to information via the Net is changing the news business and the technology inspired factors playing a role in what they decide to write about.

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On the Record...Online with Legendary PR Man Howard Bragman Find out why Howard Bragman, founder of BNC, Bragman, Nyman and Cafarelli, and Fifteenminutes.com isn't sunbathing on a yacht in France.  Bragman goes On the Record Online about his return to PR.

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